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Mortgage Loan Advertising Training Course

Special  Offer -  Price reduced to $79

Announcing Advertise Your Loan's 5-Week e-Training - Mortgage Loan Advertising Training Course

Once This Special Enrollment Closes, My Mortgage Loan Advertising Training Course Will Be Closed, and Will Reopen at an Enrollment Price of $220.00.

Learn How to Write the Small Print at the Bottom of Your Ads.  Acquire the skills to spot issues in your ads that could get you in trouble with state and federal regulators and the CFPB.




This course teaches you what you need to know in small weekly doses that keeps you on track to completing this training course on your schedule.


Would you like "One-On-One" Training on How to Advertise Mortgage Loans?


Here's How it Works ....

  • Brief, Easy to Understand Training Materials. Each week I'll send you out a download link (via email) for that week's PDF Training Materials (more on these in a moment). These weekly materials will be CONCISE, but thorough ... ranging from 10-12 pages. I'm trying to REMOVE "information overload," not add to it. Each lesson covers foundational principles and practices, then moves on to the "core concept" where I share your main course of action.
  • Real Action-Oriented Assignments to Complete. At the conclusion of each lesson will be 1-2 homework assignments to complete before the next lesson arrives the following week. You will be REQUIRED to complete and turn in the assignments to me. If the assignment requires grading, I will personally email you back with corrections and suggestions. It doesn't do you any good to have a "system" if you don't know how to apply it to your business situation. You WILL see personal results from the e-Training.
  • Personalized Q&A With Me Anytime During the 5 Weeks. You will have the opportunity to interact with me on a limited basis. While I can't possibly be in constant consultation with all 15 participants, I will answer any email question you have regarding a lesson and its application to your specific business. (Please no more that one question per day - no weekends). I don't anticipate there being many questions due to the presentation of the content (It will be incredibly easy to apply), but I certainly will be available on a DAILY basis to answer any questions about the e-Training materials.


By the end of the 5 weeks, you'll have learned what you can and can't do when advertising mortgage loans and how to advise your company on what to do to stay in compliance with applicable regulations.

Now, let me be perfectly clear about something ...

Advertise Mortgage Loans is just part of the what you will be learning in this training program.

This course will cover Mortgage Advertising compliance services that you can provide to various mortgage businesses. Advertising Mortgage Loans will be the focus but we want you to have the full array of mortgage regulation compliance services in mind as you complete the 5 week training.


So, let's talk about what is included in this training program ....

Here's Exactly What You Will Learn Over the Next 5 Weeks

Module 1: How to Serve as Your Company's Mortgage Advertising Compliance Officer. In our first lesson, we'll walk through the training and qualifications that are expected of a Mortgage Advertising Compliance Officer. We will also list out the various rules and laws that you will be expected to be aware of as you advise your company in your review of advertising pieces.  We will also show you the core action steps you will be taking as we help you build your own "Advertising Review Checklist".

Module 2: Regulation Z Triggers – Following the Truth in Lending Act Rules. This is likely the most important Lesson in the whole five week course. In this Truth in Lending Lesson, we will break down the law into Nine rules you need to know when you are reviewing ads. We will provide examples and sample ads to review while we teach you how to apply these 9 important rules from Regulation Z to your mortgage ads.  We will also spend some time explaining the prohibited Acts and Practices that you must be aware of when reviewing your mortgage ads for compliance with the Truth in Lending Act and Regulation Z.

Module 3: Avoiding UDAAP in Ads Plus Federal Trade Commission Act Rules.
 Next to the Truth in Lending Act, learning how to spot potential unfair or deceptive practices in your mortgage ads is likely the most important skill to possess as as mortgage advertising compliance officer. In this lesson you will observe examples of advertising where the CFPB and FTC have fined mortgage companies for unfair and deceptive acts and practices.  In addition you will learn how to spot potentially deceptive claims in your own company's advertisements. The lesson will then walk you through 19 different prohibited practices that every mortgage advertiser needs to know about when creating a new mortgage ad for distribution. 


Module 4: Advertising on the Internet – Special Rules You Need to Know. Did you know there are numerous different way to engage in advertising on the internet and through Social Media? This lesson will explore the different methods of internet advertising. In addition, the lesson will show you how to handle disclosure requirements where space is tight in your internet advertisement. You will also learn how to handle special clear and conspicuous disclosure requirements when engaging in banner ads, related landing pages and mortgage inquiry forms on your website. 


Module 5: Using Disclosures, Disclaimers and Explanation in Your Ads. Despite the title of this lesson, we will first walk your through various prohibited practices that cannot take place in your advertisements. These prohibitions come from various state law restrictions that we have encountered over the years and compiled into a list to share with you in this lesson as general best practices. In this lesson we will also teach you the art of using disclaimers, disclosures and explanations to avoid deceptive claims in your ads. After completing this module, you will learn to identify when, where and how to use these explanatory disclaimers to remove compliance risk from your ads.


Bonus Lesson: Watch for the Bonus Lesson that will be revealed to you during Week 2. Without giving away too much, we will disclose that the title of this Module is "Advertising Decisions You Will Need to Make." This Bonus Lesson will give you important information you need to know about setting up your advertising review process and is a great way for you to supplement your knowledge as you build your skill set in the area of Mortgage Loan Advertising. We will also show you how to draw the line between what truly is an advertisement that requires necessary disclosures and other promotional efforts to promote your Business that fall short of the definition of advertisement. This Bonus Lesson will prove invaluable in showing you specific techniques to manage your mortgage advertising review process.

Seriously, these 5 Modules (plus the Bonus Lesson) can change your approach and risk level to your company's advertising of mortgage loans. The lessons are chock full of important instructions and content but are easy to read and will not be difficult to keep up with each week. You'll learn how to "put it all together" so it makes sense.


Who Qualifies to Enroll
....

This 5-week e-Training series is perfect for people of all levels of experience and knowledge. You may be the owner or CEO of your Mortgage Firm or you may be a compliance professional looking to expand your knowledge. Or you may be the Chief Marketing Officer of your Firm. Each of you are qualified to enroll in this course and to become better versed in what's needed to act as the Mortgage Advertising Compliance Officer for your Mortgage Firm.

Remember, this is not some cheap e-book that you are thinking about buying. It's personal access. Not everyone gets in, You can't just grab a copy anytime you want. It's exclusive. And I may decide next time around to eliminate the email access to me from the training program.

Due to the personal nature of the e-Training, I can only accept 15 people. That's it. I simply don't have the time to interact with more students that that.

If you're not one of the first 15 to join, then you'll simply miss out.

If you're not 100% satisfied for whatever reason, let me know before the 3rd week of the e-Training begins and I'll issue an immediate, no hassle refund. That's right, if after you've completed the first two Modules and you're not completely happy with the Mortgage Advertising e-Training, then email me and I'll give your money back.

The e-Training course begins as soon as you enroll.

Limited Offer - Take $141 off the $220 List Price for the Mortgage Advertising e-Training.

Class closes after 15 enrollees (due to personal email support from me).

Click the PayPal Button below to reserve your spot now!


Sincerely,


The Team at AdvertiseYourLoans




P.S. Keep in mind that the Lessons on Truth in Lending and Regulation Z alone are worth the price of this e-Training course. I use the methods described in these courses in every mortgage ad that I review for my clients. The additional three Modules will only further enhance your skills when reviewing mortgage ads. There's only a few spots left so don't get left out. Next time you get to this page, it may say "SOLD OUT".

YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY

            (Even if it's 2:00 AM on a Saturday)

Yes, I want this amazing comprehensive training program to teach me the rules I need to know when preparing or reviewing mortgage ads. 

Order Form


Enroll Today to Reserve Your Spot - Only 15 enrollees will be permitted in this next session. Complete the Order form below to enroll in the How to Advertise Loans Training Course.

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THIS IS NOT LEGAL ADVICE - This website and the e-Training program are provided for general informational purposes only. They do not constitute legal advice, nor is provision of this information intended to create an attorney-client relationship.  Seek professional legal counsel before making decisions. No book, software or published material is a substitute for personalized advice from a knowledgeable attorney licensed to practice law in your state.